THE PATRICK WILLIS
OF HELMETS

awlings football helmets were dubbed the Patrick Willis of Helmets. Which led the NFL hall-of-famer to wonder: what are the other "Patrick Willis' of the world?" A series of clips featuring the NFL hall-of-famer dropped on Rawling's social media before culminating in the launch of a thirty-second broadcast spot. The clips racked up nearly a million views on Facebook, propelling Rawling's first line of football helmets into the market with force.